January 5, 2013
At the Plenary Session of the 144th Annual Meeting in Seattle, President Jeffrey Henderson delivered the following remarks to provide a brief history of the Campaign and to recognize the many people who contributed to its success.
As we celebrate the successful conclusion of our Capital Campaign it’s worthwhile to take a very brief look back at its history, and to recognize along the way some of the many people inside and outside the Association who took on the myriad tasks necessary for success in such an endeavor. Our Association has once again accomplished what one could reasonably expect only of a much larger association, and once again our key assets have been the talent and commitment of our volunteers. If you’re in the room when I mention your name, please feel free to stand; and at the end of my remarks I will invite each member of our Gateway Campaign Committee to come forward.
At the Plenary Session Michael Putnam, David Porter, and Ward Briggs received Distinguished Service Awards for their service to the field and to the APA, especially the Gateway Campaign.
The Campaign began as an effort simply to continue the operations of the American Office of L'Année philologique. The Office had been supported by annual grants from the NEH since the 1960's, but early in the new millennium the Endowment had decided it couldn't provide that support indefinitely: we had to find different sources of funding.
As the Board discussed the feasibility of raising money for a “small-e” endowment whose income would support the Office, they realized that APA needed to frame this Campaign in a way that would serve classicists as their needs changed and not too narrowly restrict future Boards. The field’s current reliance on the Office and on L’Année itself was clear enough and would likely persist for many years; but, as classicists know better than most, “many years” is not the same as “forever”, and endowments are supposed to last forever. Fortunately, the Board could find in the Association’s own fairly recent experience an example of an endowment: our General Fund, built with an earlier NEH Challenge grant obtained by Roger Bagnall in the early 1980’s to meet the immediate needs of our publications, professional matters, and administrative functions, but that grew into an endowment that could support a fully professional office. And for elements of a broader long-range vision the Board could look to the priorities recommended by a long-range planning retreat convened in June of 2002 by President Michael Gagarin.
And so in January 2005 the Board agreed that the Campaign should seek to build an endowment for classics research and teaching that would support the American Office as long as necessary but that would also seek funding for other necessary scholarly resources; for programs to improve pedagogy in the field; and for efforts to share our enthusiasm for classical antiquity with a wider audience. The Campaign’s name, “Gatekeeper to Gateway, the Campaign for Classics in the Twenty-First Century”, thought up by Ruth Scodel, expressed, in the formulation of Joe Farrell, our commitment to maintaining the strength of our field and to making our scholarship available to the widest possible audience in the formats best suited to each segment of that audience.
The NEH endorsed this vision in June 2006 when it offered a $650,000 challenge grant to the Campaign. At the time this was one of the largest such grants the Endowment had ever made, and in order to make the award it needed to extend its usual schedule for disbursing matching funds. Instrumental in helping us get this proposal right was our program officer and perennial friend Fred Winter, now at the Department of Education and earlier today on the Placement Committee’s panel on non-academic careers. In awarding the challenge grant the NEH was also influenced by the fact that between November 2005 and February 2006, over 50 current and former officers and directors of the Association had contributed more than $100,000 as a show of support for the APA’s proposal. This was just the first of many instances over the last seven years when APA members showed extraordinary generosity.
Your annual meeting Program contains an insert that includes twelve fairly dense pages in small font listing all the donors to the Gateway Campaign. The first time we put such a list in the Program, for Chicago in 2008, it took up three pages, the font was much bigger, and there was considerable white space. This year’s list includes the names of over 1,000 APA members, more than a third of our individual membership – and we will have more to add before we publish a final set of acknowledgments. The Campaign has reached this happy conclusion because you gave so generously and were particularly responsive to appeals to honor teachers and colleagues who had inspired your own work. The nine Friends Funds listed on Page 5 of the insert have brought in over $300,000 and continue to attract donations.
We are, of course, extremely grateful to the major donors to the Campaign, to the Mellon Foundation for its two grants totaling $625,000 and to the Classical Association for its two gifts totaling $265,000 (is David Scourfield in the room?). The Arete Foundation, led by long-time member Edward Cohen, gave us our first six-figure gift, and Campaign Co-Chair Peter Fitzgerald, and Roberto Mignone made their very generous gifts soon afterwards.
Of course an effort of this kind can’t be managed entirely by volunteers however generous. As in all things APA our tireless and devoted Executive Director Adam Blistein was at every point expertly engaged and indispensable. Working mainly behind the scenes but contributing greatly to the success of the Campaign were Adam’s office staff, Renie Plonski and Heather Gasda, who took on extra responsibilities as Adam devoted more time to the Campaign. A series of dedicated work-study students from the University of Pennsylvania maintained the Association’s fund-raising database and generated the acknowledgment letters that you received. Suzanne Lashner, the APA’s graphic designer since the Office moved to Philadelphia, not only produced all issues of Amphora but also designed the campaign logo and its printed materials. In this connection, member Alexander Hollmann (in the room?) created the cartoons for last year’s almost full vessel and the current overflowing one. Member Stephen Kidd (in the room?), though not officially on the Campaign Committee, wrote a very effective appeal two years ago expressing interest in the success of the Campaign from a graduate student’s perspective.
Finally, we owe a great deal to two development professionals. As a consultant, Laura Lewis Mandeles showed us how to begin and end the Campaign. She conducted a fund-raising feasibility study in 2005 that put us on the road to this happy occasion and that helped to convince the NEH and other major donors that we had a reasonable plan to get here. In 2005 Laura had warned us that capital campaigns change organizations, and last March she helped us to recognize and embrace those changes as she led the Board through a strategic planning exercise. And in the intervening seven years she gave us much valuable advice, guidance, and (not least important) encouragement.
Julie Carew joined the APA staff in July 2007 as our development director. She accepted a limited term appointment because the APA cannot currently afford a fourth full-time staff member over the long term, and she worked from home because the office had no space for her desk. Despite telecommuting, she worked closely with the Campaign Committee on all their solicitations and with Suzanne Lashner on all printed materials. She identified and then implemented the effective fund-raising database software that we used to carry out the Campaign and record annual giving donations in a more efficient manner. We are very grateful for her five years of dedicated service to the Association.
Committee members were recognized at the Plenary Session
Let me conclude by recognizing the hard-working members of our Gateway Campaign Committee, including those who are deceased. The Association has a small gift for each of you at the back of the room at the end of the Session. Those of you who are present please come forward when I call your name and join us in front of the stage. Please hold your applause until they’ve all assembled.
President Jeff Henderson shows the gift presented by the Association to Campaign Committee members.
October 1, 2012
I am very pleased to report that the Andrew W. Mellon Foundation has made an additional grant of $300,000 to the American Philological Association (APA) for its Gatekeeper to Gateway Campaign to raise an Endowment for Classics Research and Teaching. This grant, like the Foundation’s earlier gift of $325,000 in September 2008, supports the production of Classics bibliography through the American Office of L’Année philologique. It also enables the APA to exceed all matching fund requirements of the challenge grant awarded to the Association by the National Endowment for the Humanities (NEH) in June 2006.
Since late 2005, more than 1,200 donors have contributed to this successful effort to raise a total of $2,600,000 and claim an additional $650,000 in matching funds from the NEH. This figure includes more than 1,000 donors who are members of the APA, i.e., over a third of our individual members. We are very grateful to everyone who built an endowment that is already underwriting the operations of the American Office, enhancing the teaching awards that we give, and increasing the number of minority scholarships that we can confer each year. In addition, during the current fiscal year that started a few months ago the endowment will support teacher training and the APA’s TLL Fellow. By the next fiscal year we expect the endowment to grow to a point where it can support improvements to the APA web site and other programs that will fulfill our promise to share our love of Classics with the widest possible audience.
As noted above, thanks to the generosity of the Foundation, we are exceeding rather than simply meeting NEH requirements. By the end of this year we expect the total amount raised to be close to $2,700,000. Any new gifts to the Campaign that we receive now will permit the APA to fund initiatives that respond to needs identified at the recent strategic planning retreat of the Board confident that we have already met the needs of the projects for which we mounted the Campaign seven years ago. The purpose of the Gateway Campaign has always been both to support existing programs and to create an opportunity fund for our future. The future has arrived more rapidly than we dared hope, and, especially if you have never made a gift to the Campaign, I urge you to do so now.
Congratulations to the Gateway Campaign Committee, particularly the Co-Chairs (Senators Peter Fitzgerald and Paul Sarbanes and our colleagues Michael Putnam and Ward Briggs), the Steering Committee, and the Association staff, on this successful outcome. We will, of course, celebrate this success at the upcoming annual meeting in Seattle. I will have more details as January approaches.
Jeff Henderson
APA President
July 16, 2012
We have raised nearly $2,350,000 of our $2,600,000 goal, and discussions continue to go well with a major foundation from which we are seeking a gift of $300,000. We expect to know in October whether we will receive this capstone gift, which would put us comfortably over our goal. Accordingly the NEH has extended our deadline for claiming all matching funds from July 31 to December 31.
Meanwhile, we are finishing strong as regards contributions: donors now number more than 1,200, over 100 of them making their first Gateway contributions in just the last two months, and many responding to a group of Board and Campaign Committee members who offered $29,000 in additional gifts to match contributions from new donors ($65 was the suggested amount). Please join them and be even more generous if you can: we need to keep the momentum going!
The Campaign endowment is now large enough to fund the ongoing operations of the American Office of L’Année philologique and all other activities such as enhanced teaching awards and additional minority scholarships designated by donors, but we still have a number of very important goals that need support.. Any new unrestricted gifts to the Campaign will generate income as early as 2014 that the Board of Directors can use for new programs to carry out the goals established at its recent retreat and share our love of Classics with a wider audience.
The “Friends” funds that raise money for the Campaign while honoring several distinguished Classicists continue to attract new donors and additional gifts. The APA web site has an updated listing of these contributors. Starting in the current fiscal year, the George Goold and Zeph Stewart funds will support activities - work in Latin lexicography and the training of secondary school teachers, respectively - that were important to these two scholars. It is the long-standing policy of the APA Board to approve such designations only when the underlying fund has received at least $50,000 in gifts, but donors may make additional gifts at any time.
At the close of the Campaign, the APA will send to all contributors a keepsake permanent record of this historic Campaign with the names of all who have contributed by December 31.
March 23, 2012
Many donors have joined their colleagues in making gifts to a number of "Friends" funds supporting the Campaign. Their gifts thus both honor a number of distinguished Classicists who have made so many contributions to our field and provide resources for future leaders. Visit this page to see an up-to-date list of these funds and the contributors to them.
March 9, 2012
The amphora is almost full. Nearly 1,000 donors have already contributed more than $2.2 million to the APA’s Gateway Campaign for Classics. The funds donated so far plus the NEH match already (1) ensure the continued operation of the American Office of L’Année philologique, (2) have increased the value of our teaching awards, (3) allow us to double the number of annual minority scholarships, and, starting next year, (4) will support teacher training and the TLL Fellow. We must raise a final $400,000 by the July 31st deadline to retain all NEH matching funds and put the APA’s Gatekeeper to Gateway Campaign for Classics over the top. If you have not yet made a contribution, please make your gift today online. If you prefer to pay by check, print and mail this pledge form to the APA Office.
January 29, 2012
Over 900 donors have contributed almost $2.2 million to the APA’s Gatekeeper to Gateway Campaign for Classics in the 21st Century. Daniel Mendelsohn kicked off the recent APA Annual Meeting with a well-attended fund-raising event for the Campaign, and the Campaign Steering Committee recruited a number of new donors in the meeting’s exhibit show.
Donors were able to obtain buttons and shopping bags carrying an image inspired by the appeal made in January 2011 by President Kathleen Coleman urging members to bring wineskins to fill the Campaign’s amphora:
We are grateful to Alex Hollman of the University of Washington for creating this image and allowing us to use it on Campaign materials.
December 21, 2011
The APA is grateful to the more than 800 donors who have pledged nearly $2.2 million to the Gateway Campaign to date. They are recognized in this document which will also be bound into the Program for the upcoming annual meeting.
December 8, 2011
The American Philological Association is pleased to present a special event sponsored by the Gatekeeper to Gateway Campaign for Classics at the upcoming APA Annual Meeting
A Father-Son Odyssey with Daniel Mendelsohn
Thursday, January 5, 2012
9:00 p.m.
Grand Ballroom H (fifth floor), Philadelphia Marriott Hotel
In his new project, Odysseys: Adventures in Reading the Greeks, Daniel Mendelsohn—classical scholar, author of the international bestseller The Lost: A Search for Six of Six Million, translator of Cavafy, and prolific contributor on classical themes to The New Yorker, The New York Review of Books, and other influential publications—adapts his trademarked blending of ancient texts and travel narrative to the classics, weaving a story that combines reflections on Greek texts with a larger story of a father-son journey to the sites of Greek culture through the Mediterranean and beyond. Mr. Mendelsohn will read passages from his work-in-progress that illuminate the transmissions that take place both as new generations encounter the great works of ancient Greek and Roman civilizations and as a father and son share that encounter.
Seating for this event is limited. To reserve a seat, please return this form or visit: https://classicalstudies.org/scs-news/father-son-odyssey-daniel-mendelsohn.
Except as indicated below, all donations supporting this event are tax-deductible.
Suggested Donations
- Student members of the APA $10/person
- Regular APA members $25/person
- Nonmembers $35/person
- Event sponsors $250/person ($230 of this amount is tax-deductible)
Event sponsors receive preferred seating at the event and are invited to attend a private reception with Mr. Mendelsohn afterwards.
September 23, 2011
In support of the Campaign for Classics the APA and Boston University will host a benefit on October 6th featuring classically themed readings by four poets.
Boston, Home of the Muses: Classical Translations and Inspirations by Four Eminent Poetswill be held on Thursday, October 6, 2011 at 8 p.m. at the Metcalf Trustee Center at Boston University. The evening will feature readings and a reception with
David Ferry, poet, translator, and recent winner of the Ruth Lilly Poetry Prize for lifetime achievement.
George Kalogeris, poet and teacher of English Literature and Classics in Translation at Suffolk University.
Robert Pinsky, former United States Poet Laureate and Consultant in Poetry to the Library of Congress.
Rosanna Warren, poet and Emma MacLachlan Metcalf Professor of the Humanities at Boston University.
A pre-performance dinner with the poets for top-tier ticket purchasers will be held at the former President’s residence, known as The Castle, one of Boston University’s most elegant buildings.
Please visit https://classicalstudies.org/scs-news/boston-home-muses to purchase tickets or to make a donation. Supporters may also wish to purchase an advertisement in the Program Book to be distributed at the event. Proceeds from the event will be used to match the $650,000 challenge grant offered by the NEH. A portion of all ticket sales will be considered a tax deductible gift.
August 12, 2011
The APA’s Campaign for Classics in the 21st Century has received pledges worth close to $2.1 million from more than 800 different donors. We are well on our way to meeting our goal of raising $2.6 million by the deadline of our National Endowment for the Humanities (NEH) Challenge Grant: July 31, 2012. While the Campaign is ongoing, the funds that it is establishing are already beginning to support important Association programs. The work of the American Office of L’Année philologique is continuing without interruption although its final year-to-year grant from the NEH ended last month. Major grants from the Andrew W. Mellon Foundation and the Classical Association of the United Kingdom, along with many gifts from APA members, made this smooth transition possible.
This summer, thanks to an early grant from the Gladys Krieble Delmas Foundation, we provided an additional full minority scholarship. The Delmas Foundation has recently made a generous addition to this grant which will allow this stipend to increase in the future. The generosity of Daniel and Joanna Rose will allow the APA to improve our collegiate and precollegiate teaching awards this winter by increasing the amount given to each awardee and adding a new grant for teaching materials to their institution. During the fiscal year that begins in July 2012, several gifts in support of teacher training will fund the professional development of Classics teachers, especially efforts to obtain certification to teach in public primary and secondary schools.
The lists of donors who have contributed to the six “Friends” funds honoring revered teachers have been updated and are accessible through the links below.
Note that a new fund honoring Prof. Michael C.J. Putnam has been added to the list. Donations of any amount are ascribed both to the individual donor and to the appropriate Friends group. In addition, a donor of $250 or more may choose to add this tribute to the listing of his or her individual gift.
The successful completion of the Campaign to secure the full $650,000 from the NEH will require additional gifts of all sizes. In order not to leave any money “on the table,” we urge members who made their last Campaign gift several years ago or who have not yet made a gift to the Campaign to give serious consideration to a donation that will enable the APA to raise the necessary $500,000 well before next July’s deadline. Please don’t wait to click on one of the links below to make your donation.
Donate online: https://app.etapestry.com/hosted/AmericanPhilologicalAssociat/OnlineDonation.html
Print out a donation form: https://classicalstudies.org/sites/default/files/documents/pledge_form_revised_10-10.pdf
April 22, 2011
The Council of the Classical Association of the UK (CA) has approved a new grant of $65,000 to the APA's Gatekeeper to Gateway Campaign. We are especially grateful to the CA because this generous contribution is its second major gift to the campaign. With its initial extraordinary grant of $200,000 in 2008 the CA created the Classical Association Fund for Bibliography supporting the American Office ofl'Année philologique. The new gift will increase that fund.
When he informed APA officers of this recent decision, David Scourfield, Chair of the Council of the CA, wrote that the "Council is glad to have been in a position to make this additional grant to a very worthwhile cause, and hopes that it will further advance the internationalization of Classics and, in particular, the excellent, friendly, and constructive relations that exist between our two associations."
This commitment has allowed us to reach an important campaign milestone: surpassing the $2 million mark in pledges received. This accomplishment demonstrates the worldwide vibrancy and dedication of the Classics field. It also contributes to another critical accomplishment: This summer, income from the Campaign endowment will begin supporting the American Office. We will no longer need to rely on annual grants. Also starting this summer, other Campaign gifts will fund an additional minority summer scholarship and improvements to our teaching award programs.
The Officers and Directors of the APA are deeply grateful to the Classical Association for its continued support and to all of our donors , especially the APA members who have contributed to our success thus far. Because of this support, the APA needs only $550,000, a quarter of the amount raised to date, to reach the triumphant conclusion of the Campaign: claiming another installment of matching funds this coming July and completing all matching requirements by July 31, 2012.
December 3, 2010
The APA has just posted the names of the generous donors who made contributions to the Association’s annual giving campaign in the last fiscal year (July 2009-June 2010) and of those who have made pledges to the Campaign for Classics through September 30, 2010. This list will also be published in a combined Summer/Fall 2010 Newsletter and in the Program for the 2011 Annual Meeting. The Association is extremely grateful to these generous donors who are willing to support both current programs through annual giving and those we will implement in the future through the Campaign for Classics.
On the list of Campaign donors you will notice several references to “Friends” groups that have raised Campaign gifts in honor of revered teachers. The appeals currently underway honor
The organizers of these groups felt that soliciting gifts to the Campaign for our future was an appropriate way to honor these distinguished Classicists who helped the APA to flourish in the past and whose contributions to the field live on today. Donations of any amount are ascribed both to the individual donor and to the appropriate Friends group. In addition, a donor of $250 or more may choose to add this tribute to the listing of his or her individual gift. We encourage members to start new Friends groups, and ask only that they notify the Executive Director before beginning solicitations.
November 3, 2010 (updated March 1, 2011)
The National Endowment for the Humanities (NEH) has granted an extension of time to the APA to claim funds available under its current Challenge Grant. To date over 650 donors have pledged just under $1,900,000 to the APA’s Campaign for Classics for the 21st Century, and the Association has received and is investing more than $1,600,000 of the amount pledged.
The NEH Challenge Grant calls for the APA to raise a total of $2,600,000 in order to receive $650,000 in matching funds. By meeting earlier grant deadlines, the APA was able to claim $460,000 of this amount. Thanks to this recent NEH action, the APA has until July 31, 2011, to raise an additional $200,000 and claim the final installment ($190,000) of matching funds. Pledges of support are sufficient to meet the July 2011 deadline but all existing and new pledges must be paid, and the APA must raise an additional $500,000 (for the total of $2,600,000) by July 31, 2012, if it is to retain the matching funds it has claimed.
At the end of October the Association made an excellent start at reaching its next goal by holding a fund-raising event at New York University's Center for Ancient Studies. Thanks to the magnificent cooperation and assistance of Dean Matthew S. Santirocco, his staff, and the Aquila Theatre Company in residence at the Center, the APA was able to host a performance of several scenes from Greek epic and tragedy. Dean Santirocco and APA President Dee L. Clayman chaired an event committee that attracted an audience that was largely new to the Association and its activities. The event generated over $40,000 in net proceeds that can be used to claim NEH matching funds. The event Program is posted on the APA web site.
Starting next Summer the endowment being generated by this Campaign will begin to support important Association activities. First of all, it will ensure the uninterrupted operation of the American Office of L’Année philologique when its current grant funding expires in June. In addition, endowment funds will improve the APA’s teaching awards program, permit us to offer an additional minority summer scholarship each year, and supplement the stipend of the TLL Fellow. The recent appointment of the APA's first Information Architect, Prof. Samuel Huskey of the University of Oklahoma signals that the APA is ready to start fulfilling the Campaign's promise of making its web site and other electronic media a gateway to information of high scholarly quality about classical antiquity. There is a great deal that can be done in this area with existing resources and volunteer labor, particularly with Prof. Huskey as coordinator. Even more will be possible once the full $2,600,000 is raised.
About 20% of all APA members have made a contribution to the Campaign for Classics; as this figure indicates, however, about 80% have not. If you have not yet made a contribution to the Campaign, now is an important time to do so. Please use either our secure online donation mechanism or this pledge form to make your pledge and set up a comfortable schedule of payments.
September 8, 2010
In support of the Campaign for Classics the APA and the Center for Ancient Studies at New York University will host a benefit on October 26th featuring the Aquila Theatre Company under the direction of Peter Meineck. Come Home to Classics: An Evening of Dramatic Readings from the Greeks will feature six readings based the themes of “Husbands and Wives”, “Intransigent Heroes” and “Women on the Edge.” The Aquila Theatre Company was founded in London in 1991 by Peter Meineck and has been based in New York City since 1999. Aquila’s mission is to bring the greatest theatrical works to the greatest number of people.
Come Home to Classics: An Evening of Dramatic Readings from the Greeks will be held on Tuesday, October 26, 2010 at 8:00 p.m. at the Silver Center for Arts and Science, Hemmerdinger Hall, NYU. Supporters may also wish to purchase an advertisement in the Program Book to be distributed at the event. The advertising insertion form can be found at https://classicalstudies.org/sites/default/files/documents/Program_Advertising_Fill_In_Form.pdf. Proceeds from the event will be used to match the $650,000 challenge grant offered by the NEH.
August 4, 2010
Over 600 donors have pledged $1,850,000 to the Gatekeeper to Gateway Campaign and have already contributed about $1,500,000 of that amount. Over $300,000 has been raised in just the last six months. This amount includes major new gifts from Prof. T. Leslie Shear, Campaign Co-Chair Michael C. J. Putnam, and two anonymous donors. Students and colleagues of four distinguished Classicists, George Goold, George Kennedy, Mary Lefkowitz, and Zeph Stewart, have raised substantial gifts in their honor, and new gifts continue to arrive on a regular basis.
The amount raised to date ensures that APA can retain the $460,000 in NEH challenge grant matching funds it has already received. Further, we have asked the NEH for an extension of time to raise the additional $750,000 needed to reach the Campaign goal of $2,600,000. We are optimistic that this request will be granted, and we will be able to claim up to $190,000 in additional matching funds.
On October 26 New York University's Center for Ancient Studies will host a benefit for the Campaign for Classics featuring performances by the Aquila Theatre Company. We are very grateful to Matthew Santirocco and Peter Meineck for making this event possible. At the end of August visit the campaign page on the APA web site for ticket information.
As you’ve read previously, the Campaign seeks to establish an Endowment for Classics Research and Teaching to ensure that APA members will have the scholarly and pedagogical resources they need to do their work for decades to come. Specifically, the Campaign's initial goals are to support the American Office of l'Année philologique, to encourage and increase the number of outstanding Classics teachers, and to develop a digital portal and other public programs that will build the audience for Classics.
Please consider making a new or renewed Campaign pledge. Every dollar secures the future of the American Office and makes it possible for the APA to take on other important new programs. Further, if the NEH grants our extension request, your gift will be matched at the same 1 to 4 ratio as before. Remember that you can pay a pledge on any schedule you like through July 2011 and that it is now possible to make a pledge to the Campaign online. Visit apaclassics.org and click on the link for “support APA” or “The Campaign for Classics” to be directed to a secure web site to make a new pledge and partial payment or make payment on an existing pledge using your credit card.
January 12, 2010
In September the Association held an extremely successful event at the Center for Hellenic Studies to celebrate the initial success of the Campaign and to reach out to new donors. Garry Wills, a Campaign donor and a member of its Honorary Advisory Board, gave a stimulating talk entitled "Reading Greek in Jail: The Importance of Greek in My Life" that illustrated perfectly the Campaign's goal of increasing public understanding and appreciation of Classical Civilization.